London Scaffolding Supplies | New eCommerce Store & SEO

Tel: +44 20 3637 8176

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Company Overview

This London-based company sells new scaffolding, safety and building equipment to construction firms, trades, the general public and event companies. They supply their products across London and most areas in the UK.

What our client needed

This scaffold retailer required a brand new eCommerce website design built from scratch to sell their extensive range of products. They wanted a website where their customers did not pay for the goods at the checkout but added the required items to the cart to request a quotation for delivery. Due to the size and weight of the products they sold, they could not offer a standard fixed-rate charge for transportation, so each delivery charge had to be worked out on an individual order basis, hence the reason they wanted customers to request a quotation. They asked that we add all their products to the site along with the content and imagery they supplied. They also required online marketing and SEO services to obtain organic rankings once the website build was finished.

What we did

We first purchased the clients’ domain name on their behalf and then created a hosting account for the site and emails. Once this was set up, our developers installed an SSL certificate and all of the relevant software, which in this instance was WordPress, WooCommerce and Elementor. We also installed the following plugins:

Google site kit – for access to their search console and analytics.
Yoast SEO – to add meta info to all pages.
WooCommerce min and max quantities – our customer could then set a minimum order value.
Rearrange Woocommerce products – this was for putting products in specific orders.

We then set up the store, changed a few settings, and made the checkout process smooth and straightforward.

Design-wise our client wanted the site to look very minimal and tidy. The homepage featured text about their company and services, other helpful information and details on how to order from the site. We also added image links near the top of the homepage to their main categories, which were added in order of popularity.

The category pages were again very simplistic, with text about that particular item and images and links to all of the products available within that category. In total, we have created 9 category pages so far.

We were then required to add 31 products, with more going forwards. The product pages featured:

A large image that was clickable to enlarge.
Product title.
Short description.
Price and quantity box.
Purchase button to add to basket.
Further product information was added underneath.

Finally, we added a contact us page featuring all of the company’s contact information and an online submission form.

The header and footer of the store also showcased their social media links, contact details and opening hours.

Other services we completed for our client

Hosting and SSL certificate, which needs to be renewed every year.
We manage their site by adding products, categories, and content as and when they need us to. This can be weekly or monthly, depending on when the content is ready. Managing the site also includes other web support and maintenance services.
We also maintain their social media pages by regularly adding posts and new content.
Our SEO experts also look after their optimisation and rankings on an ongoing basis.

Are you looking for an eCommerce store?

Our prices for an online shopping site vary depending on the size and complexity. If you want to start selling products online, why not get in touch and learn more about our eCommerce packages and onsite SEO services?